Here is the answer of the question: A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
- Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
- Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
- Create a separate budget for campaign experiments and unforeseen market changes.
- Adjust performance targets monthly or quarterly to optimize AI-driven solutions.
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