A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

Here is the answer of the question: A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

• Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
• Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
• Create a separate budget for campaign experiments and unforeseen market changes.
• Adjust performance targets monthly or quarterly to optimize AI-driven solutions.

The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.