Question: What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance? (Choose two.)
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Uncover budget limitations that may be restricting assets from showing in auctions.
- Identify new keywords to add to a campaign to improve asset reach.
- Use high-performing assets as inspiration for future creative assets.
Explanation
The asset report helps show how individual creative assets perform within eligible campaign formats. High-performing assets can guide future creative development because they indicate which messages or visuals are resonating. Low-performing assets can be replaced to give Google AI stronger inputs for ad combinations. The combinations report adds visibility into how assets are being assembled together, helping improve creative quality over time.
Why the other options are incorrect
New keywords are not identified by the Combination and Assets Report because it focuses on creative asset performance.
Budget limitations are not uncovered by the Combination and Assets Report because budget constraints are evaluated in campaign and bidding diagnostics.
Source for verification
https://support.google.com/google-ads/answer/10725056
https://support.google.com/google-ads/answer/14528220
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.