Question: Which match type is the default match type to which all keywords are assigned?
- Negative match
- Broad match
- Exact match
- Phrase match
Explanation
Broad match is the default keyword match type in Google Ads when no other match type is specified. It can match ads to searches related to the keyword, giving campaigns the widest reach among keyword match types. This supports AI-powered Search by helping identify relevant queries that exact or phrase match may not capture. When paired with Smart Bidding, it can help optimize broader query coverage toward performance goals.
Why the other options are incorrect
Negative match is used to prevent ads from showing on excluded searches, not as the default keyword match type.
Exact match is more restrictive and must be specified with exact match syntax.
Phrase match is more restrictive than broad match and must be specified with phrase match syntax.
Source for verification
https://support.google.com/google-ads/answer/7478529
https://support.google.com/google-ads/answer/1704371
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.