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Here is the answer of the question: If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
- It would optimize for driving lead volume, since all customers create the same amount of value.
- It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
- It would let them optimize for high-value customers and a high volume of leads simultaneously.
- It would allow them to maximize total conversion value at a desired ROAS target or budget.
The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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