What’s the use in running a true A/B test with experiments?

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Here is the answer of the question: What’s the use in running a true A/B test with experiments?

  • By letting marketers know whether or not a trial campaign drove user action that wouldn’t have otherwise taken place, it gives marketers a fuller understanding of user behavior.
  • By running simultaneous to an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise introduce bias.
  • By running individual campaigns one-after-another, an A/B test gives room for enough of a ramp-down period between tests that results can be decluttered.
  • By testing more than one variable at a time, an A/B test provides advertisers with information they can use to quickly adjust their campaigns.

The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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