What’s a best practice to follow when designing an experiment to test Performance Max campaigns?

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Here is the answer of the question: What’s a best practice to follow when designing an experiment to test Performance Max campaigns?

  • Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
  • Keep Performance Max budget limited to 10% of other campaigns’ budgets.
  • Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
  • Run the Performance Max experiment for one to two weeks before evaluating results.

The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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