What are the variables that affect whether an optimization score recommendation is surfaced in an account?

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Here is the answer of the question: What are the variables that affect whether an optimization score recommendation is surfaced in an account?

  • Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
  • There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
  • Recommendations are surfaced when the system determines that business objectives need to be expanded.
  • Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

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