When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

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Here is the answer of the question: When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

  • Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
  • Running the Performance Max experiment 1-2 weeks before evaluating results
  • Setting an altogether new CPA or ROAS goal for Performance Campaigns
  • Limiting the Performance Max budget to 10% of other campaigns’ budgets

The above question is related to “Google Ads AI-Powered Performance Ads Assessment“. You can find all the updated questions and answers related to to “Google Ads AI-Powered Performance Ads Assessment” on the “Google Ads AI-Powered Performance Ads Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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