Question: Which Smart Bidding strategy optimizes for value?
- Target Impression Share
- Maximize clicks
- Target ROAS
- Maximize conversions
Explanation
Target ROAS is a value-based Smart Bidding strategy that optimizes bids to help achieve a target return on ad spend. It uses conversion value data to prioritize auctions expected to generate higher business value. This strategy is appropriate when the goal is to improve value while maintaining a specific efficiency target. It requires reliable conversion tracking and meaningful values assigned to conversion actions.
Why the other options are incorrect
Target Impression Share optimizes visibility on the search results page, not conversion value.
Maximize conversions optimizes for conversion volume, not value or return on ad spend.
Maximize clicks optimizes for traffic volume, not business value.
Source for verification
https://support.google.com/google-ads/answer/6268637
https://support.google.com/google-ads/answer/7684216
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