How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?

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Here is the answer of the question: How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?

  • It has meant permission for tracking has to be sought, so it has led to a significant decrease in the number of identifiable users.
  • It has meant that a user’s Identifier for Advertisers (IDFA) is completely blocked so there is no tracking available
  • It has allowed advertisers to track more data about the user

The above question is related to “Twitter Performance Ads Specialist“. You can find all the updated questions and answers related to to “Twitter Performance Ads Specialist” on the “Twitter Performance Ads Specialist Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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