Campaign complete. ShieldDrive's conversion path reporting shows users exposed to STV → display → display retargeting completed quotes at 2.8X the rate of display-only users. However, STV's direct CPA ($95) exceeds their $60 target. The CMO wants to cut STV entirely. What should ShieldDrive recommend?
Question: Campaign complete. ShieldDrive’s conversion path reporting shows users exposed to STV → display → display retargeting completed quotes at […]











