Question: ShieldDrive Insurance is an auto insurance provider that does not sell in the Amazon store. They're launching a full-funnel Amazon Ads campaign to drive awareness of their new bundled home + auto policy and generate quote completions on their website. Budget: $180K over 60 days. ShieldDrive wants their awareness campaign to reach as many unique potential customers as possible during the first two weeks. Which goal and KPI combination should they select?
- Conversion goal with CPA
- Consideration goal with DPVR
- Awareness goal with Reach
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