Question: An advertiser launches a 14-day campaign with Even pacing and notices significant underdelivery after day 3. Amazon Ads surfaces an in-flight recommendation suggesting they increase their Maximum Average CPM and expand audience targeting. What should the advertiser do?
- Review and implement the in-flight recommendation, as it is designed to address underpacing with actionable fixes
- Wait at least 7 days before making any changes, as budget optimization needs a full week to calibrate
- Switch the pacing profile to ASAP to catch up on lost delivery immediately
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