A direct-to-consumer furniture brand has a loyalty program with 500,000 members who frequently purchase in-store but rarely shop in the Amazon store. They want to reach these loyalty members on Amazon, exclude them from new-to-brand campaigns, and find new prospects who behave similarly. Which combination of AMC audience types should they use?

Question: A direct-to-consumer furniture brand has a loyalty program with 500,000 members who frequently purchase in-store but rarely shop in the Amazon store. They want to reach these loyalty members on Amazon, exclude them from new-to-brand campaigns, and find new prospects who behave similarly. Which combination of AMC audience types should they use?

• Create a rules-based audience in AMC to define loyalty members by purchase behavior (using templates, the AI query generator, or custom SQL), use it for inclusion and exclusion targeting, then build a lookalike audience to find new prospects who share similar characteristics
• Create a campaign remarketing audience based on prior ad exposure and use Reach Similar Audiences to expand scale
• Upload a hashed customer list and use In-Market Audiences to find similar shoppers within the same product category

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