An advertiser manages campaigns across three regions and multiple product lines. They need a weekly report showing performance by geography broken down to the DMA level, combined with product-level ASIN data, delivered automatically every Monday. Using unified reporting, how should they configure this?

Question: An advertiser manages campaigns across three regions and multiple product lines. They need a weekly report showing performance by geography broken down to the DMA level, combined with product-level ASIN data, delivered automatically every Monday. Using unified reporting, how should they configure this?

  • Create a unified report that includes both the Geography dimension (with DMA-level breakdown) and the Products dimension (with ASIN-level data), then schedule it for recurring weekly delivery on Mondays across all relevant advertiser accounts
  • Use the homepage dashboard graph view to export DMA and product data simultaneously by selecting both metrics and downloading the results weekly
  • Create two separate reports — one with Geography at the DMA level and another with Products at the ASIN level — then manually download and combine the outputs each week

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.

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