Question: An outdoor gear brand is successfully reaching shoppers in the Amazon store using In-Market and Lifestyle audiences. However, they want to reach outdoor enthusiasts who are known to physically visit national parks and make purchases at brick-and-mortar sporting goods retailers. What should they do?
- Use only third-party demographic segments targeting outdoor recreation income levels
- Add third-party audiences — such as location data for national park visitors and transaction data for sporting goods shoppers — to complement their existing Amazon Audiences
- Replace their Amazon Audiences with third-party location and transaction data
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.