Question: What is the primary purpose of custom audiences in Amazon Ads?
- To target audiences using third-party data from external providers like LiveRamp
- To reach shoppers who have already interacted with your products, content, or ads across Amazon properties
- To automatically generate lookalike audiences based on competitor campaign performance
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.