What are the three key benefits of using third-party audiences with Amazon Ads?

Question: What are the three key benefits of using third-party audiences with Amazon Ads?

  • Lower CPMs, faster campaign setup, and automated creative generation
  • Expand reach beyond Amazon Ads insights, provide a more comprehensive view of potential shoppers, and offer insights into the shopper journey across the open internet
  • Replace Amazon Audiences entirely, eliminate audience overlap, and guarantee higher ROAS

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.

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