Question: An advertiser runs Streaming TV, Sponsored Brands, and Sponsored Products campaigns. Standard attribution shows minimal direct sales from Streaming TV, yet branded searches and detail page views are climbing. The advertiser wants to understand how their ad formats work together to drive conversions. Which measurement approach should they use?
- Use conversion path reporting to view the 30-day sequence of ad touchpoints leading to purchase, identifying which ad format combinations drive the most effective paths to conversion
- Focus exclusively on LTS to project total future revenue from all campaigns
- Increase the reporting lookback window to 90 days to capture delayed Streaming TV conversions
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