An advertiser has negotiated a Private Marketplace deal with a publisher who uses an SSP not with Amazon Ads supported API list. The deal has been finalized on the publisher's side. How should you set up this deal in Inventory Hub?

Question: An advertiser has negotiated a Private Marketplace deal with a publisher who uses an SSP not with Amazon Ads supported API list. The deal has been finalized on the publisher's side. How should you set up this deal in Inventory Hub?

  • Go to the Discovery tab → click New Deal → Add Deal → enter the deal name, source (SSP), media type, deal type, deal ID, delivery dates, and CPM manually
  • Wait for the deal to appear automatically in the Discovery tab since all SSPs push deals via API
  • Go to the Proposals tab and create a new APD proposal with the publisher's deal details

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top