Question: How can the insights from the market basket analysis report be used to help increase basket size?
- By suggesting products to offer promotions on.
- By recommending products to discontinue.
- By identifying products to offer in virtual bundles.
Explanation
Market Basket Analysis shows products that customers frequently purchase together. These purchase-combination insights can help identify complementary ASINs for Virtual Bundles. Bundling related products can increase basket size by encouraging customers to buy multiple items in one offer. This use case connects customer buying patterns with catalog and cross-selling strategy.
Why the other options are incorrect
Promotions can help drive sales, but the report is primarily used here to identify product combinations.
Discontinuation is incorrect because the report identifies cross-sell opportunities, not products to remove from the catalog.
Source for verification
https://sell.amazon.com/tools/amazon-brand-analytics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.