What does the awareness index within Brand Metrics measure?

Here is the answer of the question: What does the awareness index within Brand Metrics measure?

• The predictive size of the audience aware of your brand relative to your most comparable peers.
• The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
• The number of products appearing on the Amazon.com discovery page after shoppers search with a query.

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