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To offer a Prime exclusive discount, the discounted price mu

To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

Question: To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

  • False
  • True

Explanation

Prime Exclusive Discount has pricing requirements that ensure the offer represents a real savings opportunity for Prime members. The discounted price must be lower than the lowest customer-bought price for the same product within the prior 30 days. This prevents the discount from appearing valuable without beating recent customer purchase pricing. The requirement supports price credibility and promotion quality in the Amazon store.

Why the other options are incorrect

False is incorrect because Prime Exclusive Discount pricing must beat the lowest customer-bought price from the past 30 days.

Source for verification

https://sellercentral.amazon.com/help/hub/reference/external/GM2ADTH3XH3A5N57

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.

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