Question: When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.
- True
- False
Explanation
Demographics dashboard data is subject to a minimum customer threshold to protect customer privacy. Amazon requires brands to have at least 100 unique customers in the selected time range before they appear in the dashboard. This threshold prevents reporting on very small customer groups. The rule applies to demographic analysis because the report uses aggregated customer category data.
Why the other options are incorrect
False is incorrect because the Demographics dashboard uses a 100 unique customer minimum for inclusion.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/GPHCEMH5FFH32KG8
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