Question: The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper's engagement in the prior 12 months.
- True
- False
Explanation
Brand Metrics includes return on engagement to estimate the value generated after shoppers engage with a brand. The metric uses shopper engagement from the prior 12 months to calculate average value to the brand. This helps connect upper- and mid-funnel shopping actions with later business impact. It is useful for evaluating how engagement contributes to brand growth beyond immediate purchases.
Why the other options are incorrect
False is incorrect because return on engagement is based on the average value associated with shopper engagement over the prior 12 months.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/reporting/brand-metrics/overview
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