Question: Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.
- True
- False
Explanation
Sponsored Display delivery depends on product retail eligibility at the time the campaign runs. Ads do not continue serving when the advertised ASIN is unavailable for purchase. Losing the Featured Offer also prevents the ad from continuing because the offer is no longer eligible for active promotion. This protects the shopper experience by avoiding traffic to products that cannot be purchased through the promoted offer.
Why the other options are incorrect
True is incorrect because Sponsored Display ads automatically stop when the product is unavailable or no longer the Featured Offer.
Source for verification
https://advertising.amazon.com/API/docs/en-us/bulksheets/blogs/usage-examples/2024-11-sp-and-ads-bp
https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.