Question: Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique's ad be affected?
- The campaign will keep running but the product will show out of stock to customers.
- The visibility of just that product will automatically pause.
- The entire campaign will automatically pause.
Explanation
Sponsored Products ads are eligible to show only when the advertised product can be purchased. If one promoted ASIN goes out of stock, Amazon stops showing ads for that specific product. Other eligible products in the same campaign can continue serving because the stock issue applies at the advertised-product level. This helps avoid sending shoppers to a product detail page where the advertised item is unavailable.
Why the other options are incorrect
Campaign keeps running with out-of-stock product is incorrect because Amazon does not keep serving ads for an unavailable promoted product.
Entire campaign pauses is incorrect because other in-stock, eligible products in the campaign can continue running.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.