Question: Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.
- True
- False
Explanation
Promotional offerings work best when applied to retail-ready products that already have strong shopper signals. Positive reviews, good conversion rate, and high ranking indicate that the product is likely to benefit from added visibility and temporary incentives. These signals help reduce wasted promotional spend because shoppers already have reasons to trust and purchase the item. Selecting top-performing products also supports stronger sales impact during the promotional period.
Why the other options are incorrect
False is incorrect because weak product readiness can limit the effectiveness of promotional offerings.
Source for verification
https://advertising.amazon.com/library/guides/sales-promotion
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