Question: Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?
- Subscribe & Save
- Virtual Bundles
- Monthly Installments Program
Explanation
Subscribe & Save lets eligible sellers offer discounts on products purchased through automatic repeat delivery. It is designed for replenishable products that customers may want delivered on a recurring schedule. The feature can help increase customer loyalty by encouraging repeat purchases over time. This makes it the appropriate growth lever for discounting products tied to auto-repeat delivery.
Why the other options are incorrect
Virtual Bundles combines complementary ASINs into one offer, but it does not create auto-repeat delivery discounts.
Monthly Installments Program lets customers pay over time, but it is not a recurring delivery discount program.
Source for verification
https://sellercentral.amazon.com/gp/help/external/G201620110
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