Question: How are fees charged to Amazon.com sellers when running a Lightning Deal?
- They are charged a base merchandising fee that is a one-time flat cost.
- They are charged for each Lighting Deal that is submitted and successfully runs.
- They are charged a per-unit funding fee which is determined by the seller.
Explanation
Lightning Deals use a deal fee model tied to successful deal execution. The fee is assessed when the submitted deal runs, not simply because the seller created a draft. This structure separates deal placement cost from product-level discount funding. Sellers should account for the deal fee along with the promotional discount when estimating total campaign cost.
Why the other options are incorrect
Base merchandising fee is incorrect because the fee is not described as a universal flat merchandising charge.
Per-unit funding fee is incorrect because seller-defined per-unit funding is not the fee model for Lightning Deals.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G202111490
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.