Question: Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?
- Amazon Attribution
- Virtual Bundles
- Monthly Installments Program
Explanation
Virtual Bundles can be used by brand owners to group complementary ASINs without physically packaging them together. The tool is built for products in Fulfillment by Amazon inventory, which allows Amazon to fulfill each bundled item from existing stock. This makes the feature dependent on FBA rather than a general advertising or payment program. It supports catalog growth by creating bundled offers from eligible brand-owned products.
Why the other options are incorrect
Amazon Attribution measures non-Amazon marketing impact and is not limited to brand owners using Fulfillment by Amazon.
Monthly Installments Program is a customer payment option and is not the FBA-only brand-owner growth lever.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G87HAE6PMKKM23Z7
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