Question: Where are Lightning Deals displayed?
- On the top of the product detail page.
- On the Today's Deals page.
- As a badge on the product image.
Explanation
Lightning Deals are time-bound promotional offers displayed on Amazon’s Today’s Deals page. This placement helps shoppers discover limited-time offers in a dedicated deals experience. The format is designed to create urgency through a short active window and available quantity limits. Product detail pages may show deal information, but the main discovery placement is the deals page.
Why the other options are incorrect
Product detail page top placement is incorrect because Lightning Deals are primarily surfaced through Today’s Deals.
Product image badge is incorrect because a badge is not the defined display location for Lightning Deals.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G202111490
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.