Question: Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Repeat purchase behavior
- Search catalog performance
- Top search terms
Explanation
Top search terms is part of Amazon Brand Analytics and shows the most popular customer search terms in the Amazon store. Brand owners can use it to look up a specific keyword and see the top products customers clicked after searching that term. The report connects search behavior with click and conversion activity, making it useful for keyword and competitive analysis. It supports retail growth decisions by showing which products are winning engagement for relevant search queries.
Why the other options are incorrect
Repeat purchase behavior analyzes customer retention and repeat buying patterns, not keyword-level click behavior.
Search catalog performance shows brand catalog performance for search queries, but it is not the report used to look up clicked products for a specific keyword.
Source for verification
https://sellercentral.amazon.com/gp/help/external/5NXWNY8HUD3VDCW
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