What is the definition of lead nurturing? (Duplicate 2)

A process of building relationships with prospects with the goal of earning their business when they’re ready A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action A marketing effort focused on engaging with your leads AND customers in a way that encourages […]

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Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?

Make your best guess based on the reason you’re starting your company. Wait until you have at least 100 customers, and then interview 10 or 12 of them. Put a plan in place to interview your first few customers soon after they buy from you. Ask customers of your competitors why they bought the products […]

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If you need a report that isn’t included by default on the sales dashboard, what should you do first?

Create a custom report that gives you the information you need. Look in the reports library for a report that provides the information you need. Export your data into a spreadsheet and create a report in your favorite spreadsheet program. Go to the reports marketplace and see if you can purchase the needed report.

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