Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Here is the answer of the question: Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

• Ad quality does this, and it’s based on ad and website relevance.
• Asset impact does this, and it’s based on sitelinks and image assets.
• Ad Rank does this, and it’s based on a variety of factors to show useful ads.
• Bids does this and it’s determined by how much marketers will pay for a click.

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