Question: What are the two current keywordless campaign types that marketers can use to drive incremental reach?
- Dynamic Search Ads
- Expanded text ads
- Performance Max
- Responsive search ads
Explanation
Keywordless reach comes from systems that use advertiser inputs beyond manually selected keywords. Performance Max can access multiple Google Ads channels from one goal-based campaign. Dynamic Search Ads use website content to help match ads to relevant searches. These formats can capture incremental demand that keyword lists may miss.
Why the other options are incorrect
Responsive search ads are ad formats that combine advertiser-provided headlines and descriptions, not keywordless campaign types.
Expanded text ads are legacy text ad formats, not current keywordless campaign types.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/2471185
Explanation:
Dynamic Search Ads and Performance Max do not rely on manually added keywords, allowing ads to appear based on website content, automation, and intent signals. Dynamic Search Ads use Google’s organic index of a site to match relevant search queries that are not already covered by keyword-based campaigns. Performance Max uses automation across inventory to expand reach beyond traditional search queries using real-time signals. Both campaign types are designed to capture additional demand that keyword targeting alone may miss. This enables incremental reach without the need for ongoing keyword management.
Why the other options are incorrect:
Expanded text ads require keywords to trigger ad delivery.
Responsive search ads still depend on keyword targeting to enter the auction.
Source for verification:
https://support.google.com/google-ads/answer/6268632
https://support.google.com/google-ads/answer/10724817
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