An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

• The campaign could be improved by 60% if the listed recommendations are followed.
• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

The Google Ads Search Certification Exam is designed to test your knowledge of how the Google Ads auction works and how to optimize your campaigns to get the most out of your ad spend. The exam consists of 100 multiple-choice questions, and you have 2 hours to complete it.

To pass the exam, you need to score at least 80%. The exam is divided into 5 sections:

1. Introduction to Google Ads
2. Basics of Search Advertising
3. Managing Your Campaigns
4. Optimizing Your Campaigns
5. Advanced Topics in Search Advertising

Each section has a different weight, and you can see the weighting of each section when you start the exam. You can also see the number of questions in each section.

If you’re not sure about an answer, you can mark the question and come back to it later. Once you’ve answered all the questions, you can review your answers and change any that you want before submitting your exam.

When you’re ready to submit, click on the “Finish Exam” button at the bottom of the page. You’ll then see your score and be able to download your certificate if you pass.