An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? September 22, 2020September 29, 2019 by Editorial StaffThe campaign score has 60% headroom to improve.The campaign is 60% less optimal than other company campaigns.The campaign is running 40% over budget.40% of the revenue she allocates to her campaign is being used in the wrong areas.
