Question: Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?
- To give users an idea of the content they'll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
For the EN-GB exam version, the answer options are as follows:
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
- To give users more options over which landing page they want to navigate to
- To give users an idea of the content that they'll see upon clicking the ad
Explanation
The display URL utilizes two distinct text boxes to append descriptive keywords to the visible web address. These visual markers serve as immediate context clues, helping a searcher understand the exact product or service category featured on the destination page. By establishing clear expectations prior to a click, these additions build user trust and directly improve the expected clickthrough rate of the asset. Providing this structural clarity ensures individuals feel confident that the resulting navigation will strictly match their specific search intent.
Why the other options are incorrect
Providing multiple landing page options is incorrect because these text additions are purely visual modifiers and do not create secondary clickable links within the asset.
Matching the landing page to the search term is incorrect because the actual destination is determined strictly by the configured final URL rather than these cosmetic display additions.
Anticipating landing page content is incorrect because the algorithmic crawler evaluates the actual destination web page directly rather than relying on advertiser-inputted display text.
Source for verification
https://support.google.com/google-ads/answer/7046795
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Certification" page.