Question: How many responsive search ads can you have in Google Ads?
- There's a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
- There's a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
- There's a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
- There's no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2,
or Description position 1
For the EN-GB exam version, the answer options are as follows:
- There's a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2 and Description position 1.
- There's a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1
- There's no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1
- There's a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1
Explanation
The system allows a maximum of three active responsive search ads to be configured within a single ad group. Because the machine learning model constantly tests various combinations of entered text assets, not all provided copy is guaranteed to render in the final display. To ensure a mandatory message always appears to the searcher, the specific text asset must be pinned directly to Headline position 1, Headline position 2, or Description position 1. Locking assets to these exact locations forces the algorithmic assembly process to include them in every generated variation during the auction.
Why the other options are incorrect
Limit of six enabled responsive search ads is incorrect because the system strictly restricts the active inventory to three per ad group to focus the testing capabilities of the machine learning model.
Limit of five enabled responsive search ads is incorrect because the platform caps the maximum number of active dynamic configurations at three rather than five.
No limit of enabled responsive search ads is incorrect because the system enforces a strict maximum threshold of three active dynamic configurations to prevent dilution of performance data.
Source for verification
https://support.google.com/google-ads/answer/7684791
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Certification" page.