What determines whether a Search ad shows in the results for a query, and in what position?

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Here is the answer of the question: What determines whether a Search ad shows in the results for a query, and in what position?

  • Ad Rank, which is based on a variety of factors to show useful ads.
  • Ad quality, which is based on ad and website relevance.
  • Bids, which is how much marketers will pay for a click.
  • Asset impact, which includes sitelinks and image assets.

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