After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign’s budget needs a 22% raise to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign score has 78% headroom to improve.
  • Her campaign is being outperformed by 78% of businesses like hers.

The Google Ads Search Certification Exam is designed to test your knowledge of how the Google Ads auction works and how to optimize your campaigns to get the most out of your ad spend. The exam consists of 100 multiple-choice questions, and you have 2 hours to complete it.

To pass the exam, you need to score at least 80%. The exam is divided into 5 sections:

  1. Introduction to Google Ads
  2. Basics of Search Advertising
  3. Managing Your Campaigns
  4. Optimizing Your Campaigns
  5. Advanced Topics in Search Advertising

Each section has a different weight, and you can see the weighting of each section when you start the exam. You can also see the number of questions in each section.

If you’re not sure about an answer, you can mark the question and come back to it later. Once you’ve answered all the questions, you can review your answers and change any that you want before submitting your exam.

When you’re ready to submit, click on the “Finish Exam” button at the bottom of the page. You’ll then see your score and be able to download your certificate if you pass.

Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment

Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend