Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Here is the answer of the question: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimized.
• The campaign is performing 25% under budget.
• The campaign could improve up to 25% by following the listed recommendations.

or

• The campaign needs a 75% improvement to be fully optimized for Theo’s goals.
• The campaign could improve by following the listed recommendations in Theo’s account.
• The campaign is performing better than 75% of all search campaigns.
• The campaign is performing 25% under budget, as defined by Theo.

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