Question: The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
- Promote videos about the business mission.
- Encourage consumers to purchase electric cars.
- Have more people view the company's website.
- Increase email list signups from potential consumers.
For the EN-GB exam version, the answer options are as follows:
- Promote videos about the business mission.
- Have more people view the company's website.
- Encourage consumers to purchase electric cars.
- Increase email list sign-ups from potential consumers.
Explanation
The Leads campaign objective instructs the system to optimize for actions where individuals express direct interest by sharing their personal contact information. This specific configuration prioritizes interactions like email list signups or form submissions over immediate retail transactions or broad page visibility. By utilizing Smart Bidding strategies aligned with this goal, the algorithmic auction targets searchers who have historically demonstrated a high likelihood of completing data-capture actions. Consequently, the marketing asset successfully expands the prospect database for subsequent direct communication.
Why the other options are incorrect
Promote videos is incorrect because this goal requires visual media formats rather than utilizing text-based assets within a Search campaign.
Purchase electric cars is incorrect because optimizing for immediate financial transactions requires configuring the dedicated Sales objective instead.
View the company's website is incorrect because maximizing general page visits without requiring a specific conversion action aligns with the Website traffic goal.
Source for verification
https://support.google.com/google-ads/answer/7450050
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Certification" page.