Question: You can optimize your bidding strategy by setting bid multipliers by placement type.
- True
- False
Explanation
Amazon Ads allows advertisers to optimize bids by using placement bid adjustments for different ad placements. These adjustments can increase bids for placements that are more likely to support the campaign goal. Placement-based bidding helps advertisers compete differently for areas such as top of search and product pages. This gives more control over how budget is used across high-value Sponsored Products placements.
Why the other options are incorrect
False is incorrect because Amazon Ads supports bid adjustments by placement type.
Source for verification
https://advertising.amazon.com/library/guides/sponsored-products-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.