Question: Which report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression?
- Targeting report
- Campaign report
- Advertised product report
Explanation
Advertised product report helps review sales and performance for advertised ASINs across campaigns that received delivery. It supports product-level optimization by showing which advertised products are generating impressions, clicks, spend, sales, and efficiency results. This report helps identify which products should receive stronger budget or bid support based on performance. It is useful when campaign analysis needs to move from campaign-level results into product-level performance.
Why the other options are incorrect
Targeting report focuses on keyword, ASIN, or category target performance rather than advertised product-level results.
Campaign report summarizes performance campaign by campaign, but it does not provide the same advertised ASIN-level detail.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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