Question: Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?
- Automatic Targeting
- Targeting strategy cannot be applied to products within an ad group
- Manual Targeting
Explanation
Manual targeting allows advertisers to choose the keywords used for products within an ad group. The selected keywords apply to the advertised products grouped there, so those products should be closely related. This gives more control over shopper search terms, bids, and campaign optimization. It is useful when relevant keywords are already known and need to be applied consistently across the ad group.
Why the other options are incorrect
Automatic Targeting relies on Amazon Ads to match ads to shopper queries and products instead of using advertiser-selected keywords.
Targeting strategy cannot be applied is incorrect because targeting can be applied at the ad group level.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
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