Question: Which of the following products should be in the same ad group to optimize campaign management?
- Different color options for table cloths
- Women shoes, Women watches, Women perfumes
- Pet food, Pet accessories
or
- Kids clothing for all ages
- Kids clothing for ages under 10 years
- Kids clothing, Kids shoes, Kids watches
or
- Different color options for oven mitts
- Kitchen appliances, Kitchen accessories
- Glasses, plates, spoons
Explanation
Amazon Ads recommends placing closely related products in the same ad group because targeting, keywords, and bids apply across the products grouped there. Variations of the same product, such as color options, usually share similar shopper intent and can be managed efficiently together. A narrower age-based product group can also support more relevant targeting than a broad mixed-category group. This structure keeps campaign management organized while avoiding unrelated products competing under the same targeting strategy.
Why the other options are incorrect
Women shoes, Women watches, Women perfumes combines unrelated product types with different shopper intent and targeting needs.
Pet food, Pet accessories mixes related categories, but they can have different purchase behavior and keyword relevance.
Kids clothing for all ages is too broad because age ranges can reflect different sizing, shopper needs, and targeting logic.
Kids clothing, Kids shoes, Kids watches combines different product categories that should not share the same targeting and bid approach.
Kitchen appliances, Kitchen accessories mixes different category types with different price points and purchase intent.
Glasses, plates, spoons includes related kitchen items, but they are separate product types with different shopper search behavior.
Source for verification
https://advertising.amazon.com/help/GKPA6T8WW3AYKV4Q
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.