Question: Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?
- Start the video with a kid wearing the watch
- Use the entire 40 seconds of the video explaining the benefits of the product
- Showcase all different watches at the beginning of the video
Explanation
A strong Sponsored Brands video should show the advertised product immediately because shoppers often decide quickly whether to keep watching. Showing the product in use creates clear relevance between the creative and the shopper’s search intent. Amazon Ads recommends presenting the product in the first two seconds and communicating key benefits early. This approach supports stronger engagement because the video connects the product, use case, and value without delaying the main message.
Why the other options are incorrect
Use the entire 40 seconds is inefficient because Amazon Ads recommends keeping video content brief and focused on the most important selling points.
Showcase all different watches can weaken the opening because it delays a clear product-use moment and may make the creative less focused.
Source for verification
https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation
https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.