Question: If Iris' business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?
- Detail page views
- Click-through rate
- Impressions
Explanation
Detail page views measure how many times shoppers reached a product detail page after interacting with advertising. This metric directly aligns with a traffic-driving goal because it confirms movement from ad exposure or engagement into product exploration. It is more specific than general visibility because it reflects visits to product-level content. Reviewing detail page views helps evaluate whether the campaign is successfully sending shoppers to the advertised product experience.
Why the other options are incorrect
Click-through rate measures the percentage of impressions that become clicks, but it does not specifically measure product detail page visits.
Impressions measure how often ads are shown, but they do not show whether shoppers reached the product detail page.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/solutions/products/sponsored-products
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