Question: The ability to customize ad creatives is dependent upon the targeting tactic selected.
- False
- True
Explanation
Creative customization can vary because Sponsored Display campaign setup depends on the selected targeting tactic. Different tactics may support different creative options, audience logic, and optimization paths. This matters because the creative should match the shopper context created by the targeting selection. Aligning the creative format with the tactic helps maintain relevance between the audience, product, and campaign goal.
Why the other options are incorrect
False is incorrect because creative flexibility is not always identical across targeting tactics.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/sponsored-display-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.